WISTERIA PUBLIC LAUNCH FOR VOGUE AMERICAN EXPRESS FASHION'S NIGHT OUT

WISTERIA PUBLIC LAUNCH FOR VOGUE AMERICAN EXPRESS FASHION'S NIGHT OUT

Wisteria is the third flora-inspired collection proceeded by Magnolia (Star) and Clover. Why flowers? The simple answer is because they poetically illustrate MATERIALBYPRODUCT’s (MBP) rigorous pursuit of tailoring excellence.

Wisteria SS17 builds on MBP’s trilogy of brand heritage techniques; the mark, the cut, the join. This season features a new take on an old hand stitch called the faggot stitch (yes, you read it right) made famous by Madeline Vionnet in 1930s Paris. The MBP adaptation of this stitch combines our signature textiles of silk, wool and leather with tailoring craft that effortlessly folds and drapes around the body in a trans-seasonal wardrobe that you will live in.

It’s hard to explain the subtle and nuanced experience that is MATERIALBYPRODUCT. Design commences with tailoring cloth and then extends into tailoring every process and experience. For example, this season's patrons were invited to take a front row seat behind the scenes in an onset photography preview for the Wisteria collection. Built into this experience was the opportunity to pre order and effectively get their names at the very top of the production schedule.  

This advance ordering opportunity for VIP clients who place large or regular orders allows the atelier to service their needs while they are on vacation (or other forms of winter refuge), all the while knowing that their pieces will be ready for the first rites of spring. Early engagement with MBP’s VIPs helps inform  what a season’s must have now and must have next pieces will be and reflect. This intelligence is then applied by the MBP team who consequently curates a ready to wear online selection: with the next selection becoming available 1 September. I look forward to telling you all about it soon.

SHOP LIKE A SPECIAL PRIVATE CLIENT. Enjoy a glass of champagne and have the process of a custom fitted and curated wardrobe selections demystified at Vogue American Express Fashion's Night Out. 

DATE | FRIDAY 26 AUGUST 2016
WHEN | 6PM TO 10PM 
WHERE | MATERIALBYPRODUCT ATELIER 
LEVEL 4, SUITE 55-56, VICTOR HORSLEY CHAMBERS
NO. 12 COLLINS STREET, MELBOURNE 3000
ENQUIRIES OR RSVP | SALES@MATERIALBYPRODUCT.COM

“Once you have been a Private Client, you’ll never go back!” Melbourne Design Editor and MATERIALBYPRODUCT Private Client.

SINCERELY 
Susan Dimasi
Creative Director 
MATERIALBYPRODUCT __________________________________________________________________

 Above: @genevievebrannigan wears Wisteria Week End Jacket & Skirt in blue and black silk and viscose. Patron in foreground wears men's custom shearling jacket. Patron left wears Star Weekday Jacket, leather and holds Wisteria Bag. Patron right wears Wisteria Gold Scarf and wears MBP Trench, leather and crepe de Chine. Pictured  on the rooftop of RMIT Design Hub by Sean Godsell.